red and black lace dress Sparkly Floral Prom Ball Gown Off the Shoulder Quin – Viniodress Size:US 12 / UK 16 / EU 42 Rihoas French Chic Polka-Dot LACE UP The deep V

red and black lace dress Sparkly Floral Prom Ball Gown Off the Shoulder Quin – Viniodress Size:US 12 / UK 16 / EU 42 Rihoas French Chic Polka-Dot LACE UP The deep V

Rihoas French Chic Polka-Dot Ruched Bust Open-Back Maxi Dress with a Matching Scarf, Black / XL

There's one clear winner: English dress retailer Roman Originals, which has reported a million hits on its sales site in the first 18 hours following the photo's worldwide distribution

LACE UP

Size:US 12 / UK 16 / EU 42

Thin shoulder straps lead to the open back of this long v-neck formal dress, while matching floral-lace applique adorns the sides

The deep V